Impact of Platform-based Strategy on Product Development Performance
نویسنده
چکیده
Product development performance has become a critical-to-success aspect in this age of globalization and international competition. Platform based strategy could be used to enhance and support the efficiency and effectiveness of product development performance, as this paper suggests. This paper explores the impact of platform-based strategy on product development flexibility, product development leanness and product development performance. Five key hypotheses are presented based on the notion that use of the platform based strategy could enhance product development performance. Although this paper is presented as a conceptual paper at this point in time, it is hoped that data collection and analysis based on the suggested model will find all the stated hypotheses and relationships to hold true.
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